Navigating the Journey of Small Business Ownership
Owning a small business is a journey filled with both triumphs and challenges. For 20 years, our female-owned event planning and public affairs consulting company has navigated this journey, building a reputation for excellence and integrity. Our success is not just measured by the projects we’ve completed or the clients we’ve served, but by the values we’ve upheld and the team we’ve cultivated along the way.
The Importance of Building and Maintaining a Quality Reputation
In any industry, but especially in event planning and public affairs, reputation is everything. Over the past two decades, our company has been fortunate to be recognized for our dedication to delivering exceptional results. This reputation didn't happen overnight—it was built through consistent hard work, a commitment to client satisfaction, and a relentless pursuit of quality.
Maintaining this reputation requires constant vigilance. It’s not enough to deliver on promises; it’s about exceeding expectations. Every project, every event is an opportunity to reinforce our commitment to excellence. This dedication has helped us earn the trust of our clients, many of whom have been with us for several years.
The Hard Decisions: Letting Go of Clients and Projects
One of the most challenging aspects of running a business is knowing when to say goodbye. Whether it’s a client who no longer aligns with our values or a project that isn’t the right fit, letting go is never easy. However, we’ve learned that sometimes the best way to protect our reputation and stay true to our core principles is to make these tough decisions.
Firing a client or walking away from a project can feel like a setback, but it’s often a step forward. It allows us to focus our energy on clients and projects that truly align with our mission and values. In the long run, these decisions have strengthened our company and deepened our relationships with clients who appreciate our commitment to doing what’s right.
Staying True to Your Values: The Foundation of Success
From the beginning, we’ve been committed to building a company that reflects our values. This starts with hiring. We’ve been intentional about creating a work environment that empowers team members, offering opportunities for professional growth and fostering a culture of collaboration and respect.
Our values also guide the clients we choose to work with. We’re selective, partnering with those who share our commitment to quality work. This has sometimes meant turning down business, but it’s a decision that has paid off in the long run. Our clients know that when they work with us, they’re partnering with a company that stands for something and believes in them.
The Financial Realities: Paying Taxes and Making Payroll
Running a small business comes with its fair share of financial challenges. Among the most significant are paying taxes and making payroll. These are non-negotiable responsibilities, yet they can be daunting, especially during lean times. Over the years, we’ve learned the importance of meticulous financial planning, forecasting, and the need to maintain a cushion for unexpected expenses.
Making payroll is about more than just numbers—it’s about the people who rely on you for their livelihood. We take this responsibility seriously and have always prioritized our employees' well-being. This means ensuring that payroll is met on time, even when it requires personal sacrifice. It’s a commitment that has earned us the loyalty of our team. Even during COVID, our small firm did not cut salaries or benefits and nobody was terminated. We found a way to make it work through savings and creativity in onboarding new projects.
The Ups and Downs: Lessons Learned
Owning a small business is a rollercoaster ride with highs and lows. There are days of celebration when everything goes right, and there are days of frustration when challenges seem insurmountable. What keeps us going is our passion for what we do and our commitment to our clients.
Looking back over the past 20 years, we’re proud of what we’ve built. Our company is not just a business; it’s a reflection of our dedication to excellence, integrity, and the empowerment of women in the workplace. As we move forward, we’ll continue to uphold these principles, knowing that they are the foundation of our success.
Small business ownership is about more than just making a profit. It’s about building something that matters, something that lasts. It’s about creating a legacy that reflects who you are and what you stand for. And for us, that’s the most rewarding part of the journey.