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The Strategy of an Event

Asking a singer-songwriter to make a keynote presentation at a conference might be a little unorthodox but this isn’t just any performer – this is the visionary behind the Mack, Jack & McConaughey (MJ&M) event. Pretty impressive idea for a guy who knows very little about event planning or fundraising. For Jack, the benefit of building an event like this reaches well beyond the good being done and is an opportunity to build the brand of who he is – not only as an artist but as a person and a member of the community.

The magic of any successful event is to approach it from a strategic perspective – what are you trying to achieve and how will you measure success? Is the goal fundraising? Build toward net fundraising success first. Is the goal fundraising and brand awareness? Then you may have to spend a little more to recruit media and social media followers as a part of the event.

The Art of The Gala is about more than just galas. This is an event about events – whether you are throwing an event or if an event happens – such as Hurricane Harvey. How do you respond to such an event and integrate that response into your overall marketing and community engagement plans?

I am thrilled with the response we have received to The Art of the Gala. We will soon announce speakers from across the Country who will be presenting throughout the day. This day is focused on brand building, communications, event planning, fundraising success and community engagement. Plan to join us!