Aligning Giving to Mission

Mission should be at the center of your brand. As a company, you decide what you stand for, what you support, and how you will make an impact on your community and beyond. Every company wants to do good, but a steadfast set of values can help you approach the important practice of aligning giving to your business mission.

In this month’s episode of Make the Connection, I am joined by Dustee Jenkins, Head of Global Communications and Public Relations for Spotify. She joined us for a conversation at ESM Summit in December and the content was so valuable we wanted to share it with the JHL community. We cover everything from aligning your brand with community engagement to what corporations expect in non-profit relationships. How can organizations position themselves to receive support from large-scale brands? What tactics can organizations implement as they strategically approach fundraising?